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Loft Dublin’s most stylish ladies gathered in the uber-cool Loft Market in Powerscourt Townhouse last night for the long awaited fashion show debut. With promises to showcase the very best of contemporary design and creative styling The Loft did not disappoint.

Sponsored by First Options Model Agency, Brown Sugar and Phantom 105.2 FM, and with creative styling from internationally renowned Dublin stylists Aisling Farinella, Jean Cronin and Me! the show delivered all and more than was expected and the next instalment is now eagerly awaited by all…

Loft_fashion_showCoordinated by Kate Nolan of Fashion Evolution the show was a huge success with a full house and a VIP list as long as your arm. Spotted in the front rows were Simone Rocha, Clare O’ Connor, Liz O’ Kane, Twink, Coaimhe Kean, Norma Smurfit and Sive O’ Brien.
Karen Koster of Expose was there to cover the event, as well as City Channel, while photographers from The Irish Independent, The Star and Image, among others, were all keen to get a peek at the abundance of style on display. Guests were treated to champagne and cupcakes while listening to cool tunes courtesy of DJ Chewy.

While designers such as Eve Ella, Jean Cronin and Heather Finn may be familiar to some, Vesper Belle (pretty, feminine, hand-made clothing), Aliquo (jewellery made from vintage beads), Yvonne Ross Jewellery (silver and semi precious stones), and Lisa Shagwi (luxurious cashmere pieces) are just some of the names to watch in the future.

The space itself is minimalist and raw. Visible piping and brickwork provide the perfect canvas to showcase the designers’ creations. The Loft, unlike most "markets" has big, comfortable changing rooms, high quality and varied product, a vibrant mix of art, jewellery and fashion and a DJ playing every Saturday-all of these elements contribute to making it a truly unique retail experience. There’s even a couch and stacked magazines to keep the boys occupied while you browse!

There can be no doubt that The Loft Market is redefining how we think about shopping. A slice of New York city in Dublin-young, fresh and bursting with talent. If this space is a sign of things to come-then the future looks bright for homegrown fashion.