There’s something very sexy about matted, messy, tangled hair. I know they say a man should be able to run his fingers through your hair, but after a shot of ‘Dust It’ or whatever your mattifying poison, it’s unlikely that he would get very far. So what. It looks impossibly beautiful and suggests a care free, relaxed attitude that makes up for it’s squeeky feel!

All my favourite beauty icons have hair that looks lived-in and loved. Almost like vintage clothing, there’s a bit of a story there, a days worth of lessons and laughs and, if you’re lucky, a little tumble! The more worn and fluffy, unkempt and scruffy the more attractive as far as I’m concerned. Think Alison Mosshart, Charlotte Gainsborough, Mary Kate Olsen, even Alexa Chung; it doesn’t matter if they’re dolled up to the nines in Valentino they look very touchable and low maintainance!

That’s the ironic thing, sometimes messy isn’t always easy, sometimes flawless isn’t always natural. It takes time and effort to perfect bed-head. And product, that’s important too. My favourite is Surf Spray from Bumble Bumble, partly because I heard Cameron Diaz used it (I used to adore back when she was in The Mask; before she swapped surf Spray for Board and got a little too muscly for my liking).

Anyway, you need Surf Spray or any other water-based salt product to add grit and texture. Rough dry your hair, throw your head upside down. Then take a ‘wand’ or tongs and twist random sections around, keeping some on the heat for longer than others so that the curl/wave/bend varies. Use your fingers to rub the ends together-like you’re making DIY dreadlocks-this finishes the look and keeps it beachy. Once you’ve curled all the hair, flip it upside down and lightly brush through to take away the Irish-Dance-ringlet-vibe. Hair spray on and you’re done…